Morgan Housel
collabfund.com · 300+ essays
What A World
12 min listen·1,842 words
#psychology of money#investing#behavior
"Blog About Portfolio Air LP Blog A few short stories: The CEO of Bronco Wine – which sells the Charles Shaw “Two Buck Chuck” wine at Trader Joe’s – was once asked how he’s able to sell wine for less than the cost of bottled water. He replied: “They’re overcharging you for the water. Don’t you get it?"
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