Morgan Housel

collabfund.com · 300+ essays

What A World

12 min listen·1,842 words
#psychology of money#investing#behavior
"Blog About Portfolio Air LP Blog A few short stories: The CEO of Bronco Wine – which sells the Charles Shaw “Two Buck Chuck” wine at Trader Joe’s – was once asked how he’s able to sell wine for less than the cost of bottled water. He replied: “They’re overcharging you for the water. Don’t you get it?"

Read original on collabfund.com

Listen in speakeasy
Turn this essay into natural-sounding audio. Listen on your commute, at the gym, or wherever you go.
Download Free on iOS

3 free articles per week. No credit card required.

More from Morgan Housel

Turn any article into audio

speakeasy converts URLs from Twitter, Medium, Substack, and any blog into natural-sounding audio. Listen on your commute, at the gym, or wherever you go.

Get speakeasy Free