Seth Godin

seths.blog · 10000+ essays

Ignore Sunk Costs

2 min listen·322 words
#marketing#creativity#leadership
"The most important decision-making rule you learn in business school is still largely misunderstood. When making a choice between two options, only consider what’s going to happen in the future, not which investments you’ve made in the past. The past investments are over, lost, gone forever."

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